Monday, July 16, 2007 4:56 am | 
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A government poster promoting "Cool Biz." | (c) Fuji Printing |
4 out of 10 Japanese companies have adopted ‘Cool Biz’
“Cool Biz”, the Ministry of Environment’s short sleeved shirt and no-jacket dress code launched in 2005 to save on air conditioning has now been adopted by 41.8% of Japanese companies, it was found in a survey carried out by credit research company Teikoku Databank, presented Sunday.
41.8% of the companies participating in the survey replied that they had adopted it, which is 9.5% up from last year’s result, and 16.1% said they were currently looking into adopting it.
42.9% of the companies that had adopted Cool Biz were large companies, 41.4% small to medium-sized companies.
The survey was carried out in the end of June. Out of 20,313 consulted companies, 9,682 replied.
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While low-cost carriers have since long been successfully operating throughout the U.S., Europe, and southern Asia, Japan has seen very little of the low-price action.
