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Wednesday, July 18, 2007 7:54 pm

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The potion, the book, and the box.

Photo: (c) Square Enix Co.

Final Fantasy anniversary to be celebrated with limited edition ‘potion’ sales

Video game developer Square Enix will celebrate the 10th anniversary of the release of popular video game Final Fantasy VII through a limited edition soft drink Final Fantasy VII 10th anniversary potion, to be sold in a set with an anniversary book, Game Watch reported on Wednesday.

The Final Fantasy VII 10th anniversary potion will be the first step in a series of promotional activites carried out to commemorate the release of the 1997 best-seller. Brewer and distiller Suntory Limited, famous worldwide for their whisky, will produce the drink, which will be strictly non-alcoholic. Square Enix teamed up with Suntory in 2006 for a similar venture, when they released the limited edition Final Fantasy XII potion soft drink.

The drink will be sold in a set with the book Final Fantasy VII 10th Anniversary Ultimania.

According to the Game Watch report, the taste of the “potion” is said to be inspired by the Final Fantasy VII character Sephiroth and his “isolatedness” and “beauty”. It is set to include interesting ingredients such as dolomite (to represent “the earth crust’s energy”), royal jelly and vitamin B1.

The soft drink/book set will be sold throughout Japan from September 13, limited to 77,777 sets, at a price of 3,980 yen (US$33).

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4 responses to “Final Fantasy anniversary to be celebrated with limited edition ‘potion’ sales”

  1. Donald, Jul 21 at 6:00 pm :
  2. The one question that goes unanswered - WHY, OH MY GOD, WHY!?!?!?

  3. Sephiroth Tastes Beautiful…. « gamehed, Aug 07 at 3:01 am :
  4. […] set will also include a book entitled Final Fantasy VII 10th Anniversary Ultimania, as reported by Japan News Review. According to the guys at Game Watch, the ‘potion’ is said to contain some pretty funky […]

  5. system, Oct 18 at 6:57 pm :
  6. Why don’t they bring this out in the UK?

  7. FF 7 auf Dosengetränken in Japan | Playstation 3 - PS3 Reloaded, Nov 17 at 7:41 am :
  8. […] nun auch zum Schlucken. Bereits vor einem Jahr gab es ein mäßig leckeres Getränk in edel-anmutenden Phiolen, nun kommt aus Blechdosen im FF Look uringelbe Flüssigkeit. Bei Kotaku gibt es noch einen […]

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