Hiroshima movie theather tries out new concept: ‘If you didn’t like the movie, don’t pay’

The Cinema Mode movie theater in Fukuyama, Hiroshima, are about to try out a brand new concept for movie-goers - where the customer gets to pay as much, or as little as he wants depending on how satisfied he was with the movie. The new concept will be tried out on Oct. 13 and 16, the Asahi Shimbun reports.

Cinema Mode are expecting customers who felt satisfied with the movie to pay 1000 yen or more, those who thought it was so-so around 800 yen and those who were not satisfied 500 yen or less - even not paying a single yen, if you thought the movie was a complete waste of time. The project is however rather small-scale: it will only be carried out once every second month, if the debut screenings go well.

Don’t expect to catch the blockbusters for free though - Cinema Mode will only show movies they haven’t screened before, because of unknown actors or for other reasons.

Plumbing blunder leaves Hiroshima U. students drinking toilet water since 1993

Yuko Takeuchi returns to the big screen in ‘Sidecar ni inu’

Abe: No faceoff with hibakusha in Hiroshima

Japan Maritime Self-Defense Force official arrested for groping women at spa

Japan marks Hiroshima anniversary

One response to “Hiroshima movie theather tries out new concept: ‘If you didn’t like the movie, don’t pay’”

Japan: Watch movie for free - if you don’t like it, Mar 25 at 1:18 pm :

[…] Most of the retailers these days offer “No question asked” return policies. A Hiroshima movie theater is trying out similar concept for movie goers - ‘If you didn’t like it, don’t pay’. It is a bit weird and I don’t think it is same as the return policy. Cinema Mode are expecting customers who felt satisfied with the movie to pay 1000 yen or more, those who thought it was so-so around 800 yen and those who were not satisfied 500 yen or less - even not paying a single yen, if you thought the movie was a complete waste of time. The project is however rather small-scale: it will only be carried out once every second month, if the debut screenings go well. (JNR) […]